"Do I Really Need to Seek Out Physician Referrals?"

Get the step-by-step plan that helped one practice bring in over 1,200 patient referrals from local physicians.

You’ll learn how to:

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Ask yourself this question instead: "Can I afford not to focus on physician referrals?"

With the cost of healthcare going up each day, many practices are finding themselves in a predicament—raise prices to keep providing the same level of quality hearing care to the same amount of patients, or cut costs and serve fewer patients.

What if it was possible to not only avoid raising prices due to various cost increases, but to grow and diversify your patient base to increase revenue?

While many practices continue trying to compete in their market by investing in paid marketing efforts only, some savvy hearing care professionals have discovered one cost effective and easy way to build their audience organically while establishing their practice as the community experts.

Now, you too can learn this simple tactic so that your practice will be able to come out of this challenging economic period on top, rather than barely hanging on.

What Is Physician Outreach Marketing?

In the ever-evolving hearing care industry, physician outreach is a crucial part of a comprehensive marketing strategy. A local physician or practice manager who can associate a friendly face with your practice is far more likely to send referrals your way.

Whereas traditional marketing is a monetary investment, physician outreach is an investment in time and energy. Generating physician referrals is about playing the long game and building relationships. But don’t expect instant results — sticking with it will lead to noticeable gains in patients and revenue. 

Why Reach out To Physicians?

Here are some data points that may also help inform your answer to this important question:

• 73 percent of the U.S. population talks to their primary care physician (PCP) about hearing loss before consulting anyone else, yet only 13 to 15 percent of PCPs test a patient’s hearing.
• Patient care is a physician’s top priority. They will send their patients to specialists they can trust who maintain awareness of — and keep them apprised of — relevant comorbidities.
• Physicians need to be aware of what the limitations of use are on emerging and disruptive technologies — such as over-the-counter hearing aids and personal sound amplifiers — to ensure that their patients are capable of accurately deciphering the differences, limitations of use, and benefits of varying technologies.
• Physician outreach gives you another outlet to brand yourself as a community health care expert.
• Physician outreach generates extra revenue — for example, if a practice gained three additional hearing aid opportunities a month through physician referrals while maintaining an ER (effectiveness ratio; also known as a conversion rate) of 1.3 and an ASP (average selling price) of $2,500, within a year that practice would generate an extra $123,229 in revenue.

Three Easy Benefits of This Tactic