physicians need to be aware of what the limitations of use are on those technologies to ensure that their patients are capable of accurately deciphering the differences between and benefits of varying technologies.
Team engagement helped turn the practice around, yielding remarkable results:
increase in practice revenue over prior year
increase in opportunity flow and units
The Challenge: A practice in Washington state’s beautiful Kitsap Peninsula region was experiencing challenges on multiple fronts. Revenue in 2017 was down by 44% due to the owner-operator struggling to run two offices and experiencing a drop in patient opportunities. With the addition of the second location, daily operations had become too great for the owner to handle. Further compounding the difficulties, members of her team were not communicating effectively with each other.
Captainships were established within two weeks, after which the team spent the next two months refining the look, feel, and details of captainship reports. This was crucial to striking a balance between providing the owner needed data for decision-making and avoiding information overload.
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was hired to help manage both offices
All captains reported directly to the owner, with weekly updates to keep the owner apprised, reinforce communication within the team, ensure the practice hit its budget target, and allow staff members to achieve their compensation plans.
The main obstacles encountered were learning to effectively communicate with the team, sending out reports on a weekly basis, and maintaining expectations. All reports were shared with the owner and SBU by email. The owner’s influence helped drive the process and keep everyone accountable.
Individual captains were identified for opportunity data, patient billing and collections, financial performance, and key- performance-indicator analysis. The SBU team also reviewed communication styles using Audigy’s exclusive R3 assessment, giving everyone a clear understanding of how to best connect with one another.