Combined with changes in over-the-counter distribution of hearing aids and online sales of personal sound amplifiers,

physicians need to be aware of what the limitations of use are on those technologies to ensure that their patients are capable of accurately deciphering the differences between and benefits of varying technologies.

with a physician outreach program

Ready to Achieve These Types of Results?

Combat the changes in consumer behavior and expansion of technology Options

Our Operations Team can provide you with a strategic, data-driven action plan, duplicable-process programs like Patients for Life®, and the industry’s best analytics tools — like Pulse and Digital AMP — to help you make confident, informed decisions to achieve that growth. We provide more than just business intelligence — we provide clarity on every aspect of your practice to show you what’s truly possible.

Results

The practice has seen a continuous stream of patients. In April 2018, they dropped all TPA contracts but two and saw no difference in patient flow. What they did see were results that made their practice more profitable and efficient.

Startup Sees 136% Increase in Average Hearing Aid Sale Price

The Challenge: The two providers at Eastpoint Audiology in Louisville, Kentucky, have a partnership agreement. As part of their legacy plan, they wanted to transition from a third-party administrator (TPA) patient base to a private-pay patient base.

Patient flow and income came mostly from six TPA contracts in phase one. During this phase, data and key performance indicators were tracked for 12 months in Pulse, Audigy’s online dashboard that pulls together key metrics such as conversion rates, sales rates, and return rates. The provider partnership included reimbursement agreements, which held them accountable to patient care and opportunity goals. 

They leaned heavily on Patients for Life® — a program that ensures best practices are maintained practice-wide with every single patient — and their primary strength, conversion, to capitalize on nearly every opportunity.

Solution: Audigy’s process for transitioning to a private-pay patient base was a two-phase approach, which began in December 2016.

After 12 months, their income stream was strong enough to begin phase two — they secured a loan so they could target a broader private-pay patient base through a clear marketing plan and a fine-tuning of their office environment. 

Traditional marketing focused on outreach at retirement centers. Digital marketing focused on the website, social media presence, and Digital AMP — Audigy’s digital asset-management program that includes, among other things, an initial audit of their web presence and those of their competitors, custom ongoing content creation, paid-search collaboration, and advanced reporting and analytics.

Phase 1:

Phase 2:

Patient flow and income came mostly from six TPA contracts in phase one. During this phase, data and key performance indicators were tracked for 12 months in Pulse, Audigy’s online dashboard that pulls together key metrics such as conversion rates, sales rates, and return rates. The provider partnership included reimbursement agreements, which held them accountable to patient care and opportunity goals. 

They leaned heavily on Patients for Life® — a program that ensures best practices are maintained practice-wide with every single patient — and their primary strength, conversion, to capitalize on nearly every opportunity.